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Logos, Colors, and Fonts

Haravesters Logos

The logo is our signature. It represents our identity and we must adhere to certain standards when we use it. The logo must be displayed following all guidelines listed below.

If you have questions about using Harvesters’ logo, please email Kelly. For any groups or organizations using our logo on marketing materials, the Communications Department needs to approve piece prior to publication.

Logo Guidelines

Width Example

In order to preserve legibility, the logo should never be displayed on any material at a size smaller than 1 3/8” in width. When the logo is smaller than this, the type in the bar becomes illegible.

Proportions Example

Do not alter the proportions of the logo when resizing. To ensure that proportions remain consistent, hold down the SHIFT key while you increase or decrease the size of the logo.

Isolation Example

Do not place the logotype on a background that affects its legibility. Always respect the isolation zone. The isolation zone is the area surrounding the logo in which other graphics should not reside.

Alterations Example

Do not alter the color, layout, or modify existing elements of the logo. Do not add any additional elements to the logo. Do not alter the copy or font within the logo.

Harvesters Colors

Harvesters Red

#E03127
R: 224
G: 49
B: 39
C: 0%
M: 94%
Y: 94%
K: 6%

Harvesters Yellow

#FBAA29
R: 251
G: 170
B: 41
C: 0%
M: 38%
Y: 94%
K: 0%

Harvesters Blue

#0F5F85
R: 15
G: 95
B: 133
C: 93%
M: 60%
Y: 29%
K: 9%

Harvesters Green

#709A4A
R: 112
G: 154
B: 74
C: 61%
M: 22%
Y: 91%
K: 4%

Harvesters Light Green

#97B57C
R: 151
G: 181
B: 124
C: 45%
M: 15%
Y: 64%
K: 0%

Harvesters Fonts

Univers

Univers
  • San Serif Font
  • Used predominately in print pieces.

Arial

Arial
  • San Serif Font
  • Used in media where Univers is not available.

Trajan Bold

Trajan Bold
  • Serif Font
  • Typeface used in logo.
  • Used predominantly for headlines.

Garamond

Garamond
  • Serif Font
  • Serif with lowercase to use in more ways.
  • Used predominantly for body copy.